Master classes and presentations on successful Impact Campaigns (Verzio), Budapest, HU
What are the keys to successful public information campaigns towards a functioning democratic society and strengthening a culture of tolerance towards minorities? Enhanced audience development (reaching out to new audiences) is not an easy task. However, there are always good examples of campaigns that were so successful in shaping a different public opinion, that they should be presented and duplicated in other partner countries as well. The Verzio film festival will explore impact campaigns, by inviting successful campaigners who have used documentary films, social media and other tools to reach a wide audience. They will give master classes and presentations of success stories. The master classes and presentations (on audience building, promotion, successful planning of a campaign) will be recorded and uploaded on the project website as podcasts and filmed video presentations.